How important is the consumer experience?

The perfect gift. There are few alternatives that can supersede the feeling when you receive one.


The joy, surprise, excitement, pure happiness, warmth, inner-child, and an overwhelming sense of gratitude – all wrapped up in a perfectly executed parcel.

Retailers worldwide are also starting to harness these feelings when packaging their products, to allow their brand to have the same desired effect on consumers.

As we say hello to peak, it always brings latest ideas and trends to the table, and we can already see some that are starting to take shape around the world. All these trends mean a slight change in the market; retailers must embrace these changes and move with the times if they want to stay front-of-mind for the consumer.

Some new trends we are likely to see a lot more of is Live Shopping (i.e Tik Tok shop) – using social media platforms to sell and promote items for customers to buy instantly, and increased customer personalisation. Both of which would require the perfect packaging to ensure your brand stays ahead of the times.

For many packaging is a cost, but also an opportunity. Your packaging is always the first physical connection between your brand and the consumer and will play a large part in defining your brand to the external market. It is suggested that 50% of shoppers would recommend a product if it came in gift-like or branded packaging*, proving just how important it is to ensure your packaging is on point this year!

The simplest way to create the WOW experience for your brand is to start with your packaging, as even the smallest changes can have a significant impact. This could include small incremental changes to your current solution – adding a splash of colour to your voidfill with Papertech, redesigning your box with the perfect print to compliment your brand, an opening experience never to be forgotten, or a cardboard sleeve over your packaging with a personal note that sends consumers straight to social media to promote your truly impressive product!

Conducting surveys that give you consumer insights is one of the most important tools any brand can have. Consumers come with recommended actions that will help you amplify the company’s growth. Research tells us what is happening, whereas consumer insights tell us why it’s happing and will allow us to make changes to your business processes to improve customer satisfaction, customer retention, and increase your bottom line.

Every brand wants there products and brand to be remembered make the first step because of the packaging experience your customer receives? Carlton is here for you and ready to help! From offering alternative solutions to your current, essential packaging; to taking a closer look at your entire packaging process and helping create an experience your customers will never forget. We will guide you through every step of the way and provide a solution best for your brand. Contact us today because together, we can turn your product into the perfect gift!