How much is your packaging really costing you?

How much is your packaging really costing you?


With online Delivery’s up by 25.2% on last year, packaging has a huge part to play in delivering a great consumer experience. According to IMRG 38% of customers were unhappy with the packaging they had received in 2015!

Having a badly packaged product can not only lose you the return of the consumer, but also your business will lose credibility. Does your outer packaging represent your brand? Does the outer packaging deliver the right consumer experience?

Over the next few weeks we’ll be sharing some of the innovations we supply to ecommerce operations throughout Europe, for and enhanced consumer experience.  Consumers have never been so discerning, and the outer packaging can quite literally make or break ecommerce success!

Looking to send out a fragile item? Defendapac Swing may be the answer!


  • Eliminate Voidfill meaning less storage of packaging products in your warehouse.
  • Bespoke options to put the ‘Wow’ into the consumer experience!
  • Very high protection levels against shock and impact.
  • Package can be assembled in less than 20 seconds.
  • 100% recyclable.
  • Increase packing process speed and performance.

Sending out awkward shape parcels can sometimes be time consuming……but not with Defendapac Flex!


  • Increase packing process speed.
  • Great level of protection for huge range of products.
  • Reduces packaging diversity up to 90%.
  • Reduction in process cost.
  • 100% recyclable.
  • Professional appearance.

Eliminate voidfill, increase process speed, and present your quality products with some of our innovative ideas above. They will not only reduce operational cost but enhance consumer experience.

You may also like our blog on: Is your outer packaging costing you consumers?


Carlton Packaging is committed to increasing our clients’ profitability through smarter packaging.

Get in touch today to see how we can make your operation ‘Loads smarter’.